NEW IDEA S.r.l. is a cosmetic services company specialized in packaging solutions and contract manufacturing, through exclusive partnerships with ISO 9001 and GMP 22716 certified companies, offering innovative cosmetic formulations for face and body care.

Since 2003, we have been committed to delivering high-quality, fully customizable cosmetic solutions in line with the latest market trends, with a strong focus on green and eco-sustainable practices.

Our expertise includes:

Primary Packaging – Innovative and eco-friendly tubes, bottles, and jars in plastic (virgin or recycled), tailored to meet each client's needs.

Cosmetic Research & Development – Cutting-edge formulations with advanced ingredients and technologies covering all cosmetic needs: skin care, eye & lip care, body care, sun care, baby care, and pet care.

Consulting and Technical Support – From concept design to the approved cosmetic sample, from full-scale production (in strict compliance with EU Cosmetic Regulation No. 1223/2009) to marketing and after-sales service.

With a passion for innovation and quality, we ensure that every product meets the highest industry standards, making us the trusted partner for brands aiming to stand out in the beauty world.

Let's shape the future of cosmetics together!