FLOVIVA® is a 100% Italian brand of natural cosmetic products, distinguished by innovation, efficacy, quality, and eco-sustainability.

It's easy to say "natural". 

We chose to truly be natural.

FLOVIVA® embodies authentic nature, and all our cosmetics contain more than 95% ingredients of natural origin, along with at least one ingredient of organic derivation.

Genuinely natural.

Our products have a green heart and so does their packaging. 

Every component is eco-sustainable because we use eco-friendly and biodegradable materials, post-consumer recycled plastics, or plant-based sources.

URBANDETOX – The Complete Shield for Urban Skin

City life exposes the skin to constant stress: smog, fine dust, exhaust fumes, indoor pollutants from detergents and furniture, and even digital pollution from blue light (HEV) emitted by screens. These aggressors cling to the skin, clog pores, reduce oxygenation, weaken the hydrolipidic barrier, and trigger oxidative stress — resulting in dull complexion, enlarged pores, dark spots, sensitivity, loss of tone, collagen breakdown and premature wrinkles.

URBANDETOX responds to this challenge with advanced cosmetic science:

• Creates a protective barrier to prevent polluting particles from penetrating the skin.

• Detoxifies deeply, removing impurities and neutralizing toxins accumulated during the day.

• Boosts self-regeneration, restoring hydration and counteracting free radicals with targeted antioxidants.

URBANDETOX is the complete daily routine designed to protect, purify, and regenerate urban skin with three high-performance products, each formulated for a specific moment of the day.